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AG1 by Athletic Greens scored 61/100 in our evidence analysis with an 18-point hype penalty -- the second highest in our database. At $79.00/month, proprietary blends obscure 70%+ of ingredient doses. Here are the alternatives that score higher and cost less.
*True monthly cost accounts for underdosed/unknown ingredients requiring multiple servings to reach effective doses
Reflects the gap between marketing claims and verifiable evidence. AG1 spends an estimated $100M+/year on influencer marketing.
AG1 claims 75 ingredients. Here is what we can actually verify:
4 of 8 analyzable ingredients have unknown doses due to proprietary blends. The remaining ~67 ingredients cannot be individually verified at all. This is the fundamental AG1 transparency problem.
Products that score higher, cost less, and show you exactly what you are getting.
The best multivitamin for people who actually need one. Methylated B vitamins, chelated minerals, and bioavailable forms throughout. NSF Certified for Sport. Only 2 capsules per day.
Transparent Labs delivers what most greens powders do not: fully disclosed doses of every ingredient with zero proprietary blends. This greens formula combines organic vegetables, prebiotic fiber, and digestive enzymes at meaningful doses. The transparency is genuinely best-in-class for the greens category, even if the core premise of greens powders remains debated.
The most well-studied supplement after creatine. Vitamin D deficiency affects an estimated 40-50% of adults worldwide. Thorne delivers the optimal D3 form at a clinical dose with no fillers, third-party tested.
| Metric | AG1Athletic Greens | ThorneBasic Nutrients 2/Day | Transparent LabsPrebiotic Greens | ThorneVitamin D3 5000 IU |
|---|---|---|---|---|
| Biorank Score | 61 | 82 | 72 | 89 |
| Verdict | Overhyped | Worth Buying | Solid Choice | Best in Class |
| Monthly Cost | $78.90 | $35.10 | $39.90 | $8.10 |
| Hype Penalty | -18 | -1 | 0 | 0 |
| Evidence Score | 45 | 80 | 68 | 95 |
| Value Score | 38 | 72 | 66 | 88 |
| Transparency | 52 | 90 | 82 | 92 |
| Prop. Blends? | Yes | No | No | No |
No. AG1 is safe to consume and the vitamins/minerals are adequately dosed. The issue is value: you are paying $79/month for a product where 70%+ of ingredient doses are hidden behind proprietary blends. The ingredients that ARE transparent could be purchased separately for roughly 40% of the cost at effective doses.
AG1 receives an 18-point hype penalty because the gap between marketing claims and verifiable evidence is among the largest in supplements. Athletic Greens spends an estimated $100M+ annually on influencer marketing. When a product's marketing budget exceeds what can be verified about its formula, our system flags it. The hype penalty is not a punishment -- it is a correction for inflated perception.
Based on our analysis, a quality multivitamin like Thorne Basic Nutrients 2/Day (score: 82/100) delivers verifiable nutrient doses at a fraction of the cost. If you specifically want greens, consider sourcing a standalone greens powder with transparent labeling alongside a proper multivitamin. You will get better nutrition for less money.
Yes. AG1's verifiable ingredients -- Vitamin C, D3, B12, Zinc, and probiotics -- can be purchased individually at effective doses for approximately $25-35/month. You would also know exactly what you are consuming, which AG1's proprietary blends do not allow.
Every product on Biorank is scored by evidence, not sponsorships. Browse our full database of >100 supplements ranked by clinical research, formulation quality, and real value.