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The gummy format is appealing but delivers only 83mg magnesium citrate per serving -- well below therapeutic doses. You would need 5 servings to match a single capsule of NOW Glycinate. Form over function.
The Calm brand has strong recognition from its original powder product, which was adequately dosed. The gummy line trades dose for convenience and taste, resulting in a product that is fundamentally underdosed for any meaningful magnesium benefit. The hype penalty reflects the brand recognition carrying over from a superior product format. At $0.57/serving for 83mg, the cost per effective mg is among the worst in the category.
Natural Vitality Calm Gummies provide 83mg elemental magnesium from magnesium citrate per 3-gummy serving. The citrate form is well-absorbed, but the dose is critically low -- only 21% of the 400mg daily target. The gummy format inherently limits the amount of active ingredient that can be included due to taste, texture, and gummy matrix constraints. The product also contains 3g sugar per serving from the gummy base.
| Ingredient | Dose | Verdict |
|---|---|---|
| Magnesium (citrate) | 83mg elemental | Underdosed |
| Sugar | 3g | Unnecessary |
Why the true cost is higher
This product has 1 underdosed and 0 unknown-dose ingredients. To actually get clinically effective doses, you would need approximately 3 servings per day -- making your real cost $1.71 per effective dose instead of the listed $0.57.
Save $43.80/month (85%)
by switching to NOW Foods Magnesium Glycinate
83mg per serving is critically underdosed -- only 21% of daily target. 3g sugar per serving from gummy base. Cost per mg of magnesium is 5-10x that of capsule alternatives. Gummy format inherently limits active ingredient content. Brand reputation built on the powder product does not transfer to gummy quality.
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